SHIFT Healthcare Public Relations

Healthcare Industry Overview

The challenges and opportunities for health IT companies and healthcare providers to communicate their value to the public have never been greater. But don't take our word for it. According to a Fall 2011 market research report, the health IT market is expected to reach $40 billion by the end of 2011 and grow at an impressive 24 percent rate for the next several years (RNCOS). There's been no better time for healthcare companies to connect more closely with their customers online, too – Recent data shows there are 4,118 healthcare provider social networking sites, and that number continues to rise (Ed Bennett).

SHIFT Communications' healthcare team has extensive experience executing traditional editorial and social media programs on behalf of clients specializing in healthcare services, consumer health, health IT, and pharmaceuticals. For a full list of our capabilities, please email healthcare@shiftcomm.com. To follow the SHIFT's Healthcare Team, please visit our blog at www.healthycomms.com or find us on Twitter @healthycomms.

SHIFT Healthcare Public Relations Experience

We've worked with many emerging and established B2B and B2C healthcare and health technology companies and organizations including Nuance Healthcare, HIMSS, Zeo, Skyscape, and more.

Our established relationships with healthcare, health IT and pharmaceutical/life sciences media, bloggers and influencers have led to coverage in publications such as the New York Times, Forbes, Fast Company, InformationWeek Healthcare, eWEEK, American Medical News, Hospitals & Health Networks, Becker's Hospital Review, Med Ad News, Medical Marketing & Media, PharmaVOICE, and more.

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Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.