SHIFT Security Public Relations

Security Industry Overview

As the deluge of corporate data accelerates, so in turn does the market opportunity for today’s emerging and established IT security providers. Against this backdrop, IT security vendors face many unique challenges in the quest to differentiate themselves within the crowded and rapidly consolidating market and ultimately emerge as leading players. Superior product functionality is only one element in an equation that also factors interoperability, non-intrusiveness, ease of use, industry standards and strategic partnerships among the key components for success. Therein lies the public relations challenge – one that we have doggedly pursued and successfully overcome for clients across the security landscape.

SHIFT Security Public Relations Experience

SHIFT has developed its keen understanding of the security market through a spectrum of key client engagements. We’ve worked with dozens of emerging and established security companies, including Cybertrust, FrontBridge, Kaspersky Lab, Novell, Tumbleweed Communications, Varonis and WhiteHat Security.

Our established relationships with key influencers in the security media, analyst community, technology press, business and broadcast outlets, from traditional media to bloggers, have garnered coverage in InfoWorld, Newsweek, TIME, BusinessWeek, Forbes, USAToday, Investor's Business Daily, InformationWeek, eWEEK, Network World, CSO, SC Magazine, Dark Reading and prominent blogs.

When it comes to security public relations, you can rest assured we know our stuff. To learn more about security in today’s always-on digital world, visit the blogs of these thought leaders.

Blogroll
Andy IT Guy	CNET News.com -- Security Blog
Branden Williams	Kerbs on Security
CSO Dan Lohrmann	US-CERT
eWeek Security Watch	Google Blog
Internet Storm Center	Jeremiah Grossman
CSO Forrestor Research	Security Bloggers Network
PC Magazine Security Watch	Peter Lindstrom
Threat Chaos - Richard Stiennon	Schneier on Security
TaoSecurity	RSA Conference
Spire Security - Pete Lindstrom	Washington Post
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© 2010 SHIFT Communications PR www.shiftcomm.com

Times have changed. Whether you’re looking for enterprise technology Public Relations or consumer PR, the techniques of participation in the social media sphere are as critical to success as traditional media & analyst relations. Sure, we still write press releases and pitch reporters – we just do it differently: more effectively and more broadly. It’s not just about media relations anymore; it’s not about pitching the top 50 contacts off a musty list. PR today is about content creation and community relations. You need a public relations firm that lives and breathes social media, and knows how to interact with the blogosphere just as well as with the traditional media players.

SHIFT doesn’t just use social media tools, we innovate them. They’re in our DNA, and they’re fast becoming the lifeblood of our clients’ public relations success. Coupled with a solid public relations strategy and tenacious execution, social media can be a game changer. Our PR staff knows social media cold, because they live it. Are there mistakes to be made in this bold new world? You bet. But to borrow a phrase from Chaucer, “nothing ventured, nothing gained.”

Whether you need a New York high-tech PR firm, a San Francisco consumer PR agency or a Boston security public relations firm, SHIFT has the right mix of traditional and social media public relations chops. Let’s get busy.